When we began working on a concept for stylish, expandable shoes in 2016, we knew we needed the perfect name – one that would capture both the unique qualities of our product and our mission to give people their mobility and dignity back.
Over the next two years, as we worked on our first prototype, we talked with hundreds of women across the country who were fed up with being forgotten by the shoe industry. Our co-founder Laura Oden understood the frustration. Laura has had lymphedema for 40 years and had always struggled to find shoes that fit.
Do you feel like you’re trying to force a round peg into a triangular-shaped hole when you slip your shoes on every morning? Are your feet discolored or do they have indentations from your shoes when you finally take them off at the end of a long day?
Even if you don’t think of your feet as wide, you might need wide shoes.