Anchorage Daily News
Photo by Bill Roth, Alaska Dispatch News (2017)
These women are starting an international shoe company around a kitchen table in Spenard
"A kitchen table in Spenard had $10,000 worth of shoes on it. Four shoes. But none worth wearing.
It's hard to make a good-looking shoe that expands to fit swollen feet. But if the three women behind a local startup manage it, the market for their product could be in the tens of millions of people."
Read full text by Charles Wohlforth on Anchorage Daily News, formerly Alaska Dispatch News (paywall)
Also in Press
ANCHORAGE (KTUU) - Getting a business idea off the ground and turning it into a successful product is no easy task, but one Alaskan company, Pandere Shoes, was able to do just that.
They started by identifying a problem.
“I've had difficulty finding shoes to fit my feet for the last 40 years, because I have a medical condition called lymphedema, so one foot is chronically swollen," said Pandere CEO Laura Oden.
Like many others living with lower limb lymphedema, I struggle when it comes to footwear. Most of my swelling is in my right foot and ankle, so finding a shoe that comfortably fits is a challenge. And finding a shoe that’s stylish, too? Forget it.
I’m always on the lookout for lymphie-friendly footwear, so when my friends at Pandere reached out to me asking if I’d be interested in trying their latest style on for size, I was ecstatic.
The Foot Freedom Almanac’s Guide to Buying Shoes for Wide Feet
As much as 72 percent of people don’t wear shoes that are wide enough or long enough for their feet. The same 2018 study, published in the Journal of Foot and Ankle Research, found substantial evidence demonstrating that ill-fitting shoes are associated with foot pain and a number of foot disorders. Do you have wide feet?