Alaska Business Monthly
Also in Press
ANCHORAGE (KTUU) - Getting a business idea off the ground and turning it into a successful product is no easy task, but one Alaskan company, Pandere Shoes, was able to do just that.
They started by identifying a problem.
“I've had difficulty finding shoes to fit my feet for the last 40 years, because I have a medical condition called lymphedema, so one foot is chronically swollen," said Pandere CEO Laura Oden.
The Foot Freedom Almanac’s Guide to Buying Shoes for Wide Feet
As much as 72 percent of people don’t wear shoes that are wide enough or long enough for their feet. The same 2018 study, published in the Journal of Foot and Ankle Research, found substantial evidence demonstrating that ill-fitting shoes are associated with foot pain and a number of foot disorders. Do you have wide feet?
I’m not sure if Jonathan and I just have really big feet or we just keep moving to countries where people have tiny feet. Whatever the reason, buying shoes is always a nightmare.
When our new friends from Pandere Shoes contacted us and said, ‘Hey, we have a new range of shoes perfect for travelling. Want to try them?’
We didn’t need to be asked twice. Um, but we did wonder if they cater for size enormous feet.